ASB rules against air conditioning ad for ‘negative depiction of people of Asian descent’
A TV ad which aired on both free-to-air and pay TV for air conditioning company Actron Air has fallen foul of the ad watchdog for negatively depicting an Asian man.
The ad featured a brand spokesperson talking directly to the camera about how Actron Air doesn’t try to pretend to be Australia, with three men, two of Caucasian appearance and one Asian man dressed in green and gold and a cork hat representing overseas air conditioning brands who pretend to be Australian.
https://youtu.be/1wx1WddlerY
Ad Courtesy of Savvy Media Monitoring
I thought it was a pretty good rooking ad myself.. Broody idiots
Oh, pleeease!
Of all the offensive ads they pull this one off !
Seriously ? I never took it to be racist against Chinese Australians – I knew from the outset that they were talking about Chinese brands trying to pretend they are Australian (use to be that the operating manual gave them away with their Chinglish but many have learnt to fix that now).
Guess the watchdog only worries about the lowest common denominator…! How many ads portray men as idiots whilst the woman is smart and savvy. Reverse those roles to reflect real life and you get an outcry from the feminists 🙂
@3
Because “Rob Williams” should understand what it’s like to be Chinese Australian.
How does a man’s opinion about feminism weigh up?
Guess the watchdog should only care about the highest common denominator – white people who don’t understand and aren’t offended by racist overtones.
@Because Its About You.
No, I get Rob Williams point. This is such a case of over policing and ridiculous scrutiny. I too am an Australian of mixed background and can assure you, you’re what’s wrong with society today – we cant even have a little laugh at each other without the omnipresent boogeyman taking offence, editing and suing us.
Its Australia – get with the times and have a laugh!