ASTRA reveals subs marketing finalists

Pay TV body ASTRA has announced the finalists for its annual awards for marketing of the medium which take place later this month.  

They are:

MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIPTION SALES

Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales.

• EOFYS, FOXTEL
• iQ Consideration Campaign, FOXTEL
• Try a New Life, AUSTAR
• $1 a day, AUSTAR

MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIBER RETENTION

Awarded to the most outstanding Australian consumer marketing campaign used to encourage customer retention and loyalty.

• AUSTAR for Business HD Sports Campaign, AUSTAR
• Christmas in HD, AUSTAR
• AUSTAR Rewards Trial, AUSTAR

MOST OUTSTANDING USE OF SUBSCRIPTION TELEVISION MEDIUM FOR A CONSUMER ADVERTISING CAMPAIGN

Awarded to an organisation for the most outstanding use of the Australian subscription television medium in a consumer advertising campaign.

• Aussie – Selling Houses Australia, The LifeStyle Channel
• Jack Daniel’s JD Set, Multi Channel Network & UM (Channel [V])
• Nivea Visage and Australia’s Next Top Model Series 6, Multi Channel Network & OMD Fuse (FOX8)

BEST ON-AIR PROGRAM PROMOTION

Awarded to the most creative and effective on-air program promotion for a single subscription television program, series or event.

• Grand Designs: Imagine Building a Home Here, The LifeStyle Channel
• Australia’s Next Top Model – Series 6 Launch, FOX8
• Tough Nuts – Coming Soon, The Crime and Investigation Network
• Spirited Launch Campaign, W Channel

BEST OFF-AIR PROGRAM PROMOTION

Awarded to the most creative and effective off-air program promotion for a single subscription television program, series or event.

ZingZillas Series Launch, CBeebies

• Ben 10: Ultimate Alien, Cartoon Network
• Grand Designs Australia, The LifeStyle Channel
• Matthew Hayden’s Home Ground, The LifeStyle Channel
• [V] Guerilla Gigs, Channel [V]

MOST OUTSTANDING CHANNEL IMAGE SPOT

Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.

Sci Fi Plus 2, Sci Fi

• Vancouver Winter Olympic Games, FOXTEL
• Get into UKTV, UKTV
• Honk if You’re Human, BBC Knowledge
• Channel [V] – For The Love of Music, Channel [V]

BEST SOCIAL/DIGITAL MEDIA PROMOTION

Awarded to the most outstanding integrated consumer marketing campaign to promote an Australian subscription television channel identity, program or a platform.

• Delhi Commonwealth Games Campaign, FOXTEL
• Grand Designs Australia, The LifeStyle Channel
• [V] Guerilla Gigs, Channel [V]
• [V] Oz Artist 2010, Channel [V]

BEST PR/COMMUNICATIONS CAMPAIGN

Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription television channel, platform, program and/or drive subscription sales/subscriber retention.

• Bear Grylls, Discovery Channel
• Ben 10 Ultimate Alien 10.10.10, Cartoon Network
• Grand Designs Australia, The LifeStyle Channel
• Great Migrations Launch, National Geographic Channel

BEST MARKETING CAMPAIGN UNDER $50,000

Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.

• Ultimate Alien Hunt, Cartoon Network
• The Big Report, The Weather Channel

MOST OUTSTANDING USE OF TECHNOLOGY

Awarded for the most creative and effective use of technology for consumer use.

• Vancouver Winter Olympic Games, FOXTEL
• weatherchannel.com.au Relaunch, The Weather Channel
• Australian TV’s First Ever 3D Sports Broadcast, FOX SPORTS

MOST OUTSTANDING USE OF INTERACTIVE TELEVISION

Awarded for the most creative and effective use of interactive television for consumer use.

• Australia’s Next Top Model – Chat On, FOX8
• Vancouver Winter Olympic Games, FOXTEL