Atomic 212 leads Trinity P3’s 2025 pitch winners report
Publicis’ acquisition of Atomic 212 has paid off, according to Trinity P3’s rankings (Mumbrella)
Atomic 212 has emerged as Australia’s biggest new business winner of 2025, according to data compiled by pitch consultancy Trinity P3.
The Publicis-owned Atomic 212 secured 31 media planning and buying wins out of 214 pitches tracked by Trinity P3 last year, the report — which was shared with Mumbrella — shows.
Atomic 212’s wins helped catapult Publicis Group to the top of the holding company rankings, with its agencies collectively winning 48 pitches in total. Publicis Group overnight reported impressive full-year results, highlighting a “strong performance” in the Australian market.
