Aussie cricketers Pat Cummins, Steve Smith and Usman Khwaja star in Domain’s summer cricket campaign

Australian cricket stars Pat Cummins, Steve Smith and Usman Khwaja have fronted Domain’s summer campaign, ‘Proudly Property Tragics’, that will run throughout the cricket season.

The TVCs will air across Seven, and placements integrated into the cricket broadcast will feature players Nathan Lyon, Josh Hazelwood and Matt Wade. In-stadium grass, perimeter and scoreboard branding will also be activated.

Domain signed a three-year naming rights deal with Cricket Australia last year, a few months after Foxtel and Seven secured the cricket broadcasting rights, previously held by Nine.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.