Aussie security provider launches first-ever brand campaign, uses AI as creative partner

March 21, 2024 9:59

Intergrated security provider Certis Australia has launched its first-ever Australian brand campaign, unveiling a bold vision on how the future looks.

The catch? Its creative partner was generative AI.

The campaign, ‘WIRED’, acknowledges the increasing need for Aussie businesses to use technology-powered operational solutions, and pivots Certis away from a traditional provider, to one that now offers a full-range of operations technology.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.