Australia-made Specsavers ad exported to Ireland
Discount eyewear retailer Specsavers is exporting an Australia-made ad to Ireland.
The spot, created by Smart Melbourne, features a woman who mistakes an engagement ring for a pebble because of her poor eye sight, and skims it across the water.
http://youtu.be/zE_PAdhMbkA
The ad ends with the line ‘Should’ve gone to Specsavers’, which was introduced to Australia and New Zealand by Smart in April this year.
Specsavers are doing gangbusters, they’ve had a very strong campaign with ‘Should’ve gone to the Specsavers’. Hats off to Smart for some great ads – they really must be rattling the likes of OPSM.
I laughed till I almost cried when I first watched that ad. Then again and again!
Same with the one where the guy is helping his friend reverse into a parking spot.
The idea is expressed so clearly and is captured so cleverly in these ads!
Hopefully the Irish need glasses after the Rubgy on the weekend!!