Australia overtakes the US as world’s biggest podcast-listening nation, Infinite Dial study reveals
The Infinite Dial Australia 2022 study has revealed exactly who, where, and how Australians are listening to their favourite podcasts, streaming services, and online radio stations.
A new study by Edison Research confirms what many marketers have long suspected: that Australia is home to some of the biggest audio fans in the world.
According to the Infinite Dial Australia 2022, Australia has officially overtaken the US as the biggest podcast-listening nation on the planet, with the number of people who listened to a podcast in the last month growing to 40%, up from 37% year on year. Compare that to the US, where 38% listened in the same time frame.
The study found podcast listeners are deeply engaged, listening to an average of seven episodes in the last week. One-quarter of all 12+ podcast listeners said they had listened to between six to ten podcasts within the last week. The average time spent listening to podcasts surged to an all-time high of seven hours and six minutes per week, up from five hours in 2021. On a monthly level, podcast listening has risen to new heights at 40%.
The study confirms that online audio is growing strongly in Australia, with 78% listening monthly. When understanding how people listen, radio station smartphone apps overtook station websites as the top source used to listen to radio online. The study also found half of those who listen to audio online use an app, up from 44% previously. Just under half (44%) of people listened via a station website and 24% used a smart speaker.
Commercial Radio Australia is the peak industry body representing the interests of commercial radio broadcasters throughout Australia. CRA manages industry codes and standards, regulatory and legislative matters, metropolitan and regional audience measurement surveys, revenue reporting, industry innovation including the automated trading platform RadioMatrix, RadioApp, the Australian Podcast Ranker, consumer research, marketing and industry training and development programs. CRA also hosts the Australian Commercial Radio Awards and the Siren Creative Awards
