‘We are on the cusp of really being able to deliver true omnichannel performance’: Yahoo’s Herbst-Brady
With fast-past development of the next era of the internet showing no sign of slowing, Mumbrella’s Kalila Welch sat down with Yahoo’s head of global revenue and client solutions, Elizabeth Herbst-Brady to discuss how the heritage tech player has reinvented itself to sustain relevance as we enter Web 3.
“If you look at the history of what we’ve always tried to do as a service, it goes without saying that when you can create immersive connective environments, that’s better for customers and consumers,” says Yahoo’s head of global revenue and client solutions, Elizabeth Herbst-Brady, when considering the digital giants evolving role in the Web 3 context.
Having continually transformed its strategy to match the everchanging environmental of the internet since its establishment in 1994, the global tech player shows no sign of slowing down, having achieved 50% year-on-year growth on its demand side platform in 2021, with revenue also growing by 40%.
Elizabeth Herbst-Brady, head of global revenue and client solutions, Yahoo
