Australia set to be hit by Minion invasion with Universal Pictures’ Despicable Me campaign

Ahead of the latest instalment in the Despicable Me franchise landing in cinemas next week, Australia is about to be hit with a Minion invasion.

A new campaign from Universal Pictures ANZ will see activations launched around the country all to coincide with Despicable Me 4’s theatrical release on June 20.

“The Minions have a reputation of surprising and delighting audiences and this campaign takes the surprise to the next level,” Universal Pictures ANZ marketing director, Suzanne Stretton-Brown, said.

“Working with trusted partners Westfield, McDonald’s and JCDecaux we are taking Minions to the streets, quite literally.”