Australian ad spend grew 1.9% in 2018 despite slowing half, reports SMI

February 1, 2019 4:58

SMI has reported 2018 was the sixth year consecutive year of growth in the Australian advertising market, however the second half statistics indicated a sharp slowdown for the sector.

The index, which measures bookings through most of the major media agencies, reported total ad spend for the year was up 1.9% to $7.03b, despite a $64.2m slump in the final quarter, which in October saw falls across all sectors.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics