Australian brands face a new era as Tiktok Shop prepares to launch
The future of retail isn’t coming. It’s already here, and it’s streaming directly to our smartphones. Amaury Treguer, co-founder of the Bread Agency, explains.
With Tiktok Shop’s imminent arrival on our shores, Australian brands face a pivotal moment: embrace this new wave of social commerce or risk being left behind in an increasingly interactive retail landscape.
Let’s be real. Tiktok Shop isn’t just another sales channel. It’s the next logical step in how people find and buy things online. By blending entertainment with shopping, Tiktok is knocking down the walls between scrolling through content and actually buying something.
The numbers back this up. Globally, social commerce is projected to surpass US$1 trillion in revenue by 2028, with platforms like Tiktok driving engagement rates that traditional retailers can only dream about.
