Australian Hearing rebrands to Hearing Australia and launches campaign that ‘celebrates sound’
Landor has executed a rebrand for Australian Hearing to Hearing Australia, and created a supporting campaign celebrating the beauty of the soundscape that surrounds each person.
The campaign draws attention to all of the simple sounds that occur around us that are often left unappreciated, such as the sound of ocean waves, wood fires, laughter and rain.
Kim Terrell, managing director of Hearing Australia, said in a statement: “This is an important step forward in promoting the importance of hearing and helping Australians.
Clients at the heart of everything. Tick.
Opportunity to do different. Tick.
Building a positive brand. Tick.
Result is a “contemporary” brand. Tick.
Blandors best. Tick.
Reason to care ✖️
Clear branding ✖️
Interesting ✖️
Useful ✖️
Emotive ✖️
Recall ✖️
Wtf do Landor bother?