Australian Made and Sports Entertainment Network reveal partnership
Sports Entertainment Network and Australian Made have unveiled a partnership that cements SEN Sync as an Australian Made licensee.
The announcement:
Sports Entertainment Network (SEN) is proud to announce its partnership with Australian Made through its cutting-edge technology, SEN Sync.
This collaboration marks a significant milestone for SEN, as SEN Sync becomes an Australian Made licensee, with its source code built in Australia by Project Diamond, SEN’s software development studio.
As part of this partnership, Australian Made will be the naming rights partner of SEN Sync across the AFL season, reinforcing the commitment to supporting locally made products and innovations. SEN Sync is designed to enhance the AFL fan’s at-home viewing experience, by allowing fans to choose their preferred commentary to sync up to the television broadcast in the comfort of their lounge rooms.
Ricky D’Amelio, product and development director at SEN, said the new partnership with Australian Made was significant for the further development of the organisation’s technology projects.
“Our aspiration is to not only revolutionise the AFL fan experience in Australia, but also to export SEN Sync globally. Partnering with Australian Made underscores our commitment to continued quality and local innovation in this area, and we can’t wait to see what we can do together through this partnership.”
Ben Lazzaro, chief executive of Australian Made Campaign Ltd, added his enthusiasm for the partnership.
“We are thrilled to partner with SEN and their revolutionary SEN Sync product, and support this innovative, Australian Made product. This collaboration highlights the importance of local manufacturing and technology development, and we are excited to see the Aussie-made SEN Sync product enhance the way AFL fans engage with the game.”
Source: Sports Entertainment Network
Keep up to date with the latest in media and marketing
