Australian Rugby Foundation campaign showcases values of sport in communities

The Australian Rugby Foundation has unveiled ‘Rugby Made’, a campaign that focuses on the positive role that Rugby Union can play in Australian communities.

Created by 303 MullenLowe, the national digital-only campaign focuses on individual players of both sexes and diverse ethnicities speaking about how the sport has positively affected their lives.

The 60-second advertisement features local, state and national players expressing how Rugby Union changed their lives.

From encouraging a focus on school to improving mental health and establishing a sense of belonging, the ad reflects on the broader impact of the game for society.