Australians call for brands to show leadership on climate change, says Nine

March 2, 2022 12:30

New research from Nine and market research company Crowd.DNA shows that a diminishing confidence in government policy to act on climate change is seeing Australians wanting big businesses and brands to provide bold plans for a sustainable future.

The research, released today at Nine’s State of the Nation Sustainability virtual event, showed that despite everyday Australians making changes to live more sustainably, the majority feel that as a country, we are not doing enough, and brands need to lead the way.

Such is the desire for wanting to collectively start progress that an overwhelming 74% of Australians say the benefits of taking further action on climate change will outweigh the costs. But the findings also uncovered that 38% of Australians can’t name a brand or company that is actively pursuing sustainable practice.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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