The growing need for sustainability: pledges, initiatives and more

The past year fractured everyday lives more so than anyone could have ever imagined. As the world and consumers reemerge from COVID norms, a focus is moving away from the pandemic, and returning to some of society’s other most pressing issues.

While many are realising life can go on without the every day commute to work, needless travel and other emissions-heavy activities, an increasing number are realising the ability to live more eco-friendly lives is more important than ever.

A study from the BBC’s Global Minds panel has found that post-COVID, audiences expectations of brands to take climate action is reaching all-time highs. Most notably, within Australians surveyed, 93% believe it is important for brands to address sustainability.