There’s a higher purpose to higher education marketing
The higher education sector does much more than educate. It weaves the very fabric of society not a single person, business or industry can claim to be untouched by it, whether directly or indirectly. As the sector transforms, marketers now find themselves in a powerful position to drive impact beyond enrolment figures.
In today’s skills-based, lifelong-learning world, it’s not a stretch to say that the success of the higher education sector is inextricably intertwined with national economic prosperity. Through various offerings, higher education institutes solve for current and future workforce needs. Institutes equip learners with the rapidly-changing skillsets that employers demand. They collaborate to close the distance between academia and industry. They drive R&D with real-world applications. They enable a culture of learning that will put Australia in good stead for future change.
Although extensive challenges exist in an environment reshaped by economic realities, growing competition, and increasingly sophisticated workforce expectations, opportunity in the higher education sector is becoming clear. And marketing can help unlock this.
Written by Travis May, account director, LinkedIn Marketing Solutions
Inspiring marketers to succeed in business and in their careers. Build your presence, establish relationships with the world’s professionals and reach the people that matter most on LinkedIn.
