Australians fight like Power Rangers in AR activation ahead of new film
Roadshow Films is giving consumers the chance to fight like Power Rangers, in an augmented reality activation ahead of the premiere of the new Saban’s Power Rangers film.
The activation gives passers-by the chance to be immersed in the Power Ranger world
The AR activation, put together by Roadshow and Isobar, features an open movie studio which passers-by can enter. By using 3D simulation technology, players can watch themselves transform into Power Rangers on the screen in front of them and be immersed in the film’s world.
Each player of #RangerTraining can fight rock monsters, collect Ranger coins and unleash zords. Players can then upload their Power Ranger action moves to Instagram, for a chance to win tickets to see the movie.
