Is Australia’s commercial creativity slipping behind the rest of the world?
As the advertising industry gathers in the south of France for the annual Cannes Lions celebrating the best creative in the world, the Outdoor Media Association hosted a debate asking one simple but tough question: Is Australia’s commercial creativity slipping behind the rest of the world?
For many years Australia has been considered a global leader in terms of creativity, punching well above its weight at the big global awards shows across categories and sitting in the top five in awards rankings.
But in the last couple of years some in the industry have started to question whether the top 1% of creative campaigns claiming the metal are representative of the rest of the country’s creative output.
So Mumbrella and the Outdoor Media Association challenged four senior ad agency execs and a leading creative marketer to put together the arguments for and against the proposition.
Charmaine Moldrich: ‘we need to raise the bar’
OPEN3 is the third in a series of books on OOH creative developed by the OMA. More than a book of images, it features opinions and experiences about advertising and creativity from some of the world’s most formidable advertising leaders.
