The Special Group Australia creates Paspaley campaign using author Anna Funder
The recently-opened Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market.
The campaign brings together Australian author Anna Funder, actress Teresa Palmer and fashion photographer Derek Henderson for the launch of Paspaley’s new Touchstone collection
The multi-channel campaign, which launches this week, takes the form of a short story of “desire, need, love and all that is precious”, with Palmer playing the lead role over multiple press, outdoor and digital executions.
https://www.youtube.com/watch?v=lC9D5HoR848
Kailis and Imbruglia?
Let’s not forget the blood Paspaley have on their hands http://www.abc.net.au/4corners.....539781.htm
Natalie helped designed a range.
Anna Funder has written a story. Teresa Palmer has been shot as talent.
How are these two ideas similar?
Well done on getting Anna Funder though, brilliant call!
I think it is pretty cheeky that they purport to be a brand for a younger audience but yet cannot look after their own young people workforce (Re: Jarrod Hampton’s death and the terrific Australian Story episode surround their pitiful workplace OHS practices – http://www.abc.net.au/news/201.....th/5638064).
Pretty shameful in my opinion.