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https://www.youtube.com/watch?v=8Gr1OJbidw8
Creativity Online: See London from the view of a ‘bra cam’ in Nestle breast cancer awareness campaign
Nestle’s Fitness brand cereal is kicking off a new effort this month to remind women to check their breasts for signs of cancer. Agency McCann Paris placed a “bra cam” in a woman’s cleavage as she walked around London in a (fairly revealing) low-cut top; in the resulting video, we see a bunch of Londoners — male, female and even babies — checking out her breasts throughout the day.
