Autoguru launches campaign aimed at the savvy female auto market

Car servicing comparison website Autoguru has launched their first brand campaign, ‘Who’s the Guru,’ featuring a female lead getting good deals despite freely admitting she knows nothing about cars.

The campaign seeks to contrast the brand against UltraTune’s controversial and often complained about ‘Unexpected Happens’ series.

Autoguru claims that while the majority of AutoGuru users are male, research has shown women are more likely to thoroughly investigate mechanics and the services they offer before making a choice.