Koala takes aim at Ikea’s frustrating assembly experience in ‘Nofnidea’ billboard ad
The billboard located in Tempe, Sydney
Online retailer Koala has taken aim at Ikea in a billboard which highlights the frustrations which come with assembling furniture.
The billboard ad is placed just metres from an Ikea store in Sydney’s Tempe and reads “NOFNIDEA? No tools, no worries’.
The billboard located in Tempe, Sydney
Created by Koala’s in-house creative team, the ads aim to highlight its point of difference from Ikea’s famed self-assembly methods.
Koala said it wants to change the way Australians buy furniture and celebrate Australian design.
“There is a lot we take from Ingvar’s [Kamprad, founder of Ikea] vision and apply it to what we are trying to achieve here at Koala. ‘Create a better everyday life for the many people’ … one with four-hour delivery, four-minute assembly and no tools, of course,” Mitch Taylor, founder at Koala, said in a statement to Mumbrella.
Koala expects the ad to have a bigger impact online despite being a billboard advertisement.
Koala knocks it out of the park. Again!
it’s a good ad!
This has gone viral on social also. Very smart campaign. These guys knock it out of the park because the product is faultless, their service is ultra floorless AND they also give back. 2018 company innovating.
If you know what Koala is, this is very funny.
This is ok. It’s the kind of work that used to be done for most brands, but now, for some reason, they are strangled by fear and confusion, worried they’ll offend someone, multiple layers of messaging, strategy etc. Which is why in the current state of advertising, this stands out like dogs balls.
“Floorless” bruh
When a company has so little to say about themselves that all they can think of is attacking others (who by the way have made history) it tells a lot about their brand. Miserable really.
Of course with their overpriced 2 pieces of foam there’s quite little to be proud of.
Rather like a certain President methinks.
Lol
I love this ad! Very clever ?
Yeah, I feel really bad for that monolithic, international corporation getting its feelings hurt.
Wouldn’t want them to have to improve their customer experience at all, that sounds expensive.
Who is the actress in the AUTOGURU ad . . . ?