Avoid these webinar mistakes if you want to create engaging experiences in 2022
Join ON24’s Tim Johnston as he reveals how marketers can create genuinely engaging virtual experiences that stand out amongst a sea of fatigue-inducing webinars.
It should come as no surprise that the COVID-19 pandemic has resulted in a serious boom in digital events. With the majority of would-be attendees either in lockdown or unable to travel interstate, there are a whole lot of reasons why businesses have been opting to go digital.
As a result, there are more webinars and digital events than ever competing for the time and attention of your prospects. How do you rise above the noise? The answer is seemingly simple: rethink your webinar basics.
Engaging experiences are key for brands looking to avoid the curse of the dreaded ‘digital fatigue’ that comes from too many virtual marketing events. By creating virtual experiences that truly engage the audience, brands are able to increase conversion rates and stick in their prospect’s minds for long after the event is over.
ON24 provides a leading cloud-based digital experience platform that makes it easy to create, scale, and personalize engaging experiences to drive measurable business growth. Through interactive webinars, virtual events, and always-on multimedia experiences, ON24 provides a system of engagement, powered by AI, which enables businesses to scale engagement, conversions, and pipeline to drive revenue growth.
