AWS launches webinar for marketers looking to maximise their machine learning strategy
As a result of rapid technology advancements, organisations are generating data at unprecedented rates – so much so that the amount of data that exists in the world is estimated to double every two years. Marketers now have a large amount of customer information and data management tools available, and yet data often stays relatively fragmented, limiting the value that marketers drive from their databases. The truth is, unless marketers can learn how to unlock their data and apply it wisely, its potential will remain untapped.
Machine Learning for CMOs: How to personalise the customer experience and drive innovation in marketing will see Mumbrella, Amazon Web Services (AWS) and Deloitte Access Economics unpack these issues and more, in order to help CMOs achieve the elusive single view of the customer. The exclusive live webinar, which takes place on 25 March, will reveal how marketers can better utilise their data in order to offer enhanced, innovative digital experiences for customers.
The event will be moderated by Angeline Chow, partnerships manager at Mumbrella, with speakers to include John O’Mahony, partner at Deloitte Access Economics, Zoe Hillenmeyer, worldwide head of applied machine learning services from AWS, and Ben Kidney, head of digital engagement at AWS ANZ.
Deloitte Access Economics’ John O’Mahony will kick off the live webinar by sharing the key findings of a recent data maturity report, commissioned by AWS in ANZ, which will highlight the direct impact that the strategic use of data can have on revenue.
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
