Bernardi and Hanson ‘hate speech’ used to create ad for Melbourne Queer Film Festival

February 27, 2017 2:33

The Melbourne Film Queer Film Festival has tapped into the “hate speech” of Pauline Hanson and Cory Bernardi to create an animation promoting the festival.

Hate speech has been used to help create the new campaign

The cinema ad by J Walter Thompson in Melbourne has been created by taking the divisive words uttered by the two right-wing politicians and converting them to data profiles that then drive the animation.

Berlin 3D designer and visual artist Bernd Marbach used the data to create a colourful metaphor for the campaign which is supported by the line: “When the agenda is to divide, we need stories that unite”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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