BBC Knowledge launches new positioning line

Tim Burrowes

January 11, 2010 3:49

BBC Worldwide’s factual and documentary pay TV channel BBC Knowledge has launched a brand campaign with the new positioning “A little knowledge goes a long way”.

Created by Three Drunk Monkeys, it follows the Moon Week campaign developed by the agency in July last year. It was created to promote the channel’s coverage of the 40th anniversary of the first moon landing.

The new campaign consists of a 60-second TVC and a print ad.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.