BCM uses Twitter’s Vine in Sunny The Egg campaign

February 4, 2013 12:25

Brisbane creative agency BCM appears to have been the first Australian agency to use Twitter’s new six second video app Vine in a marketing campaign.

The Vine video is for Sunny Queen Farms features their brand mascot ‘Sunny The Egg’ and has been used on the brand’s Facebook page, which has 133,000 followers.

Twitter launched the service two weeks ago as a video rival for instagram.

#magic #food #SunnyTheEgg #1st post2013 vine.co/v/b1mVa9EFg5b

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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4 COMMENTS

Blake 4 Feb 13

A shout out to………who we couldn’t have done it without.

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Anonymous 4 Feb 13

It’s just a shame that Vine has been mostly used for porn.

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Chanticleer 5 Feb 13

So if it’s mostly used for porn, then maybe Sunny can solve the age-old question. Which came first, the chicken or the egg.

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Vine wannabe 5 Feb 13

I am on Android – anyone know when Vine is out for that?

Snapchat is used to porn

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BCM uses Twitter’s Vine in Sunny The Egg campaign

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