BE Awards call for entries announced

July 29, 2013 2:25

The call for entries for the second year of the awards for Australasia’s best branded content and branded entertainment is now open.

The 2013 BE Festival of Branded Content and Entertainment takes place in October. The BE Awards aim to recognise excellence in creative work and the bravery of brands seeking to engage consumers by entertaining them, rather than through traditional advertising.

This year’s BE Awards are open to work from across the APAC region. New categories include native advertising, music, sponsorship, experiential and gaming, along with an award for a branded content campaign. The work will be judged by a two-stage judging process.

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Cathie McGinn

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1 COMMENTS

peepee 7 Aug 13

In Media Watch on 22 July, Paul Barry critiqued PR & “editorial” content.
Check Media Watch link: http://www.abc.net.au/mediawat…..808548.htm
BRANDED CONTENT is slanted, deceptive propaganda posing as neutral information.
Heaven help us all when commercial brands rule our mindspace.
Except, of course, they already do.

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