Fanta teams up with Pandora for new ‘Be More Fanta’ campaign aimed at teens and mums

January 28, 2016 11:45

‘Be More Fanta’: new focus for 2016

Fresh from rolling out a global strategy for Coke in the Australian market, Coca-Cola South Pacific has also launched a fresh strategy for Fanta.

Aimed at teens and mums, the new campaign will also utilise streaming music channel, Pandora.

‘Be More Fanta’ is the line at the heart of the new brand campaign, with Coca-Cola South Pacific stating that “activity will focus on inspiring teens to escape their everyday pressures and embrace their playful side.”

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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