Case study: Why Amazon used Bespoke to teach 130 marketers and creatives the power of voice

In spring 2018, Amazon approached Mumbrella to organise, curate and promote a sponsored half-day masterclass in Sydney to teach marketers how to take advantage of its voice technology, Alexa. Amazon wanted marketers to explore the possibility of adding “Skills” that could help brands educate consumers in new and innovate ways.   

The half-day event included presentations, panels as well as interactive masterclasses

What we did

Bespoke branded the event the “Amazon Alexa Masterclass” and held it at Ivy Sunroom, a prestigious wedding space in central Sydney. Mumbrella handled every aspect of the organisation, including:

• Booking the venue and catering
• Liaising with speakers
• Designing, writing and printing all assets and invites
• Promoting it to our readers via content and news stories
• Overseeing the day’s running order, schedule and script

In order to get the most relevant guests, our strategy was two-fold. Firstly, we used our unrivalled industry contacts book – compiled from those who attend our events – to send targetted invites to senior marketers handpicked by Amazon.