Best Job In The World adds IAB to awards list, while Samboy is first social media marketing winner
The Tourism Queensland Best Job In The World campaign picked up yet another accolade last night at Australia’s Interactive Advertising Bureau Awards.
The campaign was named best in show and also won the brand awareness and positioning category. However, in something of a surprise, it was beaten to the new social media marketing category by Pusher’s work on the relaunch of Samboy chips, which included a YouTube competition to promote the snack. Meanwhile, digital agency Soap Creative made the most trips to the stage.
The evening’s event – held at The Ivy in Sydney, was hosted by Adam Spencer.
The event and awards process underwent a major revamp overseen by new CEO Paul Fisher.
Tim can you update the Lynx link to http://www.lynxeffect.com.au/awardentry/
The Search Marketing Award won by dgm for the Everyday Money Credit Card SEO is for the website http://www.everydaymoney.com.au. The site you have listed above is the PPC landing page. Wrong URL.
Duly updated!
Cheers,
Tim – Mumbrella
Hi Tim,
Could you please update the New Dialogue Tomb Raider url to http://www.tombraiderchallenge.com you’re pointing to the mobile site.
Cheers mate,
Dan
Hi Daniel,
Thanks for that – also updated.
If anyone else has the wrong link up there (which were all supplied by the IAB, by the way), please let me know and I’ll happily update that too.
Cheers,
Tim
Hi Tim,
For our Digital Video winner, can you add
http://rmgconnect.com.au/awards/kitkatchunga/
Thanks
Done
Worth mentioning that for the second year running New Dialogue was the only agency to win both a media and creative award.
Hi,
Noticed that acknowledgment for CSM Australasia the lead agency has not been included for the Category: Brand Loyalty and Retention. CSM & Captiv8 worked in partnership to execute this campaign for OPTUS so can you please add.
CSM & Captiv8 for Optus – Recharge & Always Win
http://www.optus.com.au/alwayswin
regards Neil
Thanks, Neil.
Nice to see that the IAB seems to be handling its announcement of winners by crowdsourcing. Anyone else they’ve left out? Roll up, roll up….
Cheers,
Tim
I can confirm that all the details on the winners list provided to Mumbrella came from the entries submitted by agencies.