2013 – The best outdoor ads of the year
1. SPORTSBET.COM.AU – ROOTING FOR THE WALLABIES
The online gambling site sportsbet.com.au demonstrated its support for Australian sporting team the Wallabies with an epic image of a wallaby apparently sodomising a lion in a field near near the flightpath for Melborune airport. The 15,000 square metre billboard also included the cheeky message ‘Rooting for the Wallabies’.
2. BONDS – BOOBS
A campaign which caught the public’s attention almost instantly, Bonds teased audiences with cryptic logos across Brisbane, Melbourne and Sydney featuring the word ‘Boobs’ in the Bonds logo style. The campaign was designed to generate public interest in the company’s new bra range.
I hesitated commenting on this post just in case there was an ironic joke somewhere that I just didn’t get. Sadly, no. Looking at the Sportsbet sodomy ad and the Bonds Boobs campaign, this apparently really is the best you clowns can come up with. If these ideas came from a bunch of 13 year old boys I’d have to suggest they grow up and seriously consider where their lives were headed.
Your choice of the Sportsbet confirms my suspicion that those who write for Mumbrella are sadly lacking any creative judgement.