Big Bash final gives Ten total audience win but Nine claims channel victory as The Block builds
Last night’s Big Bash grand final clash between the Perth Scorchers and the Sydney Sixers saw 733,000 metro viewers tune in for the beginning of the game at 7.30pm with 839,000 metro viewers tuning in for the second session to see the Scorchers clinch their second successive grand final win.
In Perth the match was broadcast on One which saw 233,000 tune in for session two and 291,000 watch the post-match broadcast, helping One grab an audience share of 5.4 per cent. On Ten the post-game broadcast was watched by 889,000
Last year’s grand final, which was played on a Friday night, saw 851,000 tune in for session one and 1.093m watch the second innings. The T20 Big Bash League kicked off at the end of last year with a metro audience of 681,000 for session one of a match between the Adelaide Strikers and the Melbourne Stars.
The match helped Ten grab an audience share of 18.9 per cent which put it ahead of Channel Seven but that was not enough to beat Nine’s winning share of 19.1 per cent. However when the secondary channels are accounted for, Network Ten grabbed a winning total share of 27.2 per cent, pipping Nine’s total share of 26 per cent.
Not sure if Ten types would dare read Mumbrella after recent stoushes but let it be known that Ten’s coverage of the cricket was outstanding – much, much better than Channel Nine’s – with superior on-air talent, analysis and more friendly tone. One big downside, however, was the incessant promos for other Ten shows – all of them look abysmal – and they only served to remind me why I so rarely watch Channel Ten.
Actually Djokovic defeated Canada’s Milos Raonic in the Australian Open last night and will face Wawrinka in the semi final. I heard the result during the cricket telecast.
Completely agree with you Ann. Great coverage – I really enjoyed it. However, the constant promotion of other 10 shows and not to mention KFC ads almost every minute was a tad much. Celebrity get me out of here has received more coverage (ads and live shows) than the actual content of the show.
Thanks Johnson, I have amended the story.
Cheers,
Miranda – Mumbrella
these ratings … what’s the assumption for percentage of Australian households that have free-to-air enabled?
betting it’s way overestimated (deliberately).
Yes these promos are done to death. But it’s no different to 7/9 with MKR and The Block. In fact MKR has been screening MKR promos since late October!
@Jack always remember you are exceptional and certainly not the norm.
Jack it is somewhere between 87,000 and 130,000 homes that don’t receive free-to-air television – it fluctuates.
Of course a number of those choose not to watch free-to-air TV.
On a ‘typical day’ four-in-five homes will have the TV tuned to a free-to-air channel sometime during the day, and two-in-three people will watch a free-to-air programme.
Over a week just over 95% on homes will have the TV tuned to a free-to-air channel and somewhere between 85%-90% of people will watch a free-to-air programme.
And unlike your wild assertion there is rigour behind that data.