Morning Update: Budweiser follows up last year’s puppy Super Bowl ad with ‘Lost Dog’; Unilever reviews global media

Miranda Ward

January 29, 2015 8:17

https://www.youtube.com/watch?v=xAsjRRMMg_Q

Mashable: Get out the tissues: It’s time for Budweiser’s puppy Super Bowl ad

When it comes to Super Bowl successes, there are few surer bets than Budweiser’s puppy ads.

This year’s spot, “Lost Dog,” is likely to make it to the top of USA Today‘s Ad Track rating of the top ads of the game — that is, unless viewers feel that the spot is too emotionally manipulative or PETA discerns some sort of canine-related controversy.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.