Big W takes on live video shopping with Bread Agency partnership

June 5, 2025 10:43

Big W is leaning into one of the fastest-growing digital commerce trends, live shopping, via a new partnership with social media specialists Bread Agency.

In a bold move to enhance its retail experience, Big W is leveraging live video commerce to drive deeper engagement, connect with customers in real-time, and boost conversions.

Consumer behaviours are shifting towards more interactive and immersive shopping experiences, which the retailer hopes to embrace entirely.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.