‘Blackout Friday’: Guide Dogs launches blind shopping activation, via Keep Left
Guide Dogs NSW/ACT has created a pop-up event ahead of Black Friday to raise awareness of what it is like to shop as a person with low-vision or blindness, via Keep Left.
The social experiment – ‘Blackout Friday’ – invites Sydneysiders to browse curated, pre-loved items from fashion marketplace Uturn. The catch? All the items are hidden, with packaging only displaying limited written descriptions.
Demonstrating a real, frustrating barrier for Australians with low-vision or blindness, the pop-up shows the challenges these shoppers face, especially during busy periods like Black Friday.
