Bluescope celebrates 60 years of Colorbond steel
Colorbond is turning 60
Construction materials supplier Bluescope has collaborated with Clemenger BBDO Sydney on a campaign that celebrates the legacy of its steel brand Colorbond.
The “Made by Australia” platform, produced by Exit Films, is designed to honour Colorbond steel’s enduring relevance as a building material suited to Australia’s environment. It seeks to spotlight the brand’s 60-year legacy, and the performance, aesthetics, and durability it offers.
The work is Colorbond’s first brand campaign in five years, and marks the first project the steel brand has completed with Clems, following the agency’s appointment as its strategic partner in July last year.
