BMF and Fiftyfive5 win Dementia Australia education campaign

BMF and research agency Fiftyfive5, part of Accenture Song, have signed Dementia Australia as a client, following a competitive pitch process.

The move will see the creative agency and Fiftyfive5 develop a national public awareness and education campaign aimed at changing perceptions surrounding brain health and unsafe actions (such as head collisions). The platform is expected to educate communities — including young people, educators, coaches and parents — on “the long-term risks of head trauma and the importance of early intervention”.

Fiftyfive5 and BMF’s work will be based on evidence and strategy. The Australian Government is supporting the campaign’s development via a two-year funding commitment.