BMF crowned creative agency partner for Westpac

Banking giant Westpac has named BMF as its strategic creative and brand agency.

The appointment was announced by Westpac on Friday afternoon. Carolyn McCann — group executive, customer and corporate services at Westpac — explained that BMF was chosen for the role because of the agency’s creativity, and strategy-centric thinking.

“We are thrilled to welcome BMF to the Westpac family,” McCann said.

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