Bonds adds Leo Burnett Melbourne to agency roster

Clothing brand Bonds has added Leo Burnett Melbourne to its roster of agencies, alongside Clemenger BBDO Melbourne and AnalogFolk, Mumbrella can reveal.

Bonds confirmed the appointment, explaining the creative agency has been working on the retail side of the business.

Tanya Deans, Bonds general manager of marketing, said: “We’ve been working with them for a few months now. We have found their direct retail expertise valuable for our Bonds bricks business.”

The brand’s roster of agencies currently include Clemenger BBDO Melbourne, which handles the brand’s creative work and most recently worked on the brand’s Christmas campaign, OMD Melbourne which takes care of the brand’s media while AnalogFolk, Holler, Maverick and The Arc Factory handle digital, social media and PR.