Bonds focus on sparkling festive product range in Christmas ad
Bonds has unveiled its Christmas campaign from Clemenger BBDO Melbourne which features the brand’s new festive season product range.
While last year’s campaign saw brand ambassadors Pat Rafter and Samara Weaving carol singing in their undies, this year the brand has opting for non-celebrities performing flips and circus tricks in the brand’s glittering gold, sparkling stars and bright confetti prints.
It also lacks any obvious reference to Christmas, with the ‘Shine Bright’ spot focusing on the glitter and excitement of the festive season, using the track ‘Golden’ from American electro-rock outfit Parade of Lights.
I like the look of it but a mum in undies, walking hand in hand with kids in undies, is just weird.
I like the new Christmas range but the add is a miss for me. It needs more of a Christmas vibe…
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Love it…. beautifully shot… I get it’s Christmas… Mum in undies.. well guess that’s what you get when it’s an underwear brand…. Same as saying in a catalogue put the mum in a dress… Well done Sweet Shop – it’s all in the director and the edit..
Can we make the logo bigger?
A mum walking around in her undies! I don’t think so. Not on Christmas – not ever if possible.
I just saw this on online video. Beautifully shot. Hope I can see this on the big screen in cinema. Simply fantastic.
Well done Clems!
Young mums kept figures REMARKABLY well?? No complaints
The premise seems fun but they’ve sucked the energy out of it somehow.
And no blokes?