Bonds explores how people bond with their loved ones in ads to launch Christmas range
Bonds is exploring the unique foundations of relationships that bond people with those closest to them.
The campaign, created to launch Bonds’ Christmas collection, taps into the sentiment that friends and family are what is really important during the holiday season.
The relationships explored in the ads include two performers who have bonded through the stage, a mother passing her heritage down to her child, a woman who donated her kidney to her sister, a couple who have been married for 70 years, and a girl and her guide dog.
I’m really confused.
What exactly is this trying to say about Bonds?
So you see the name Bonds is close to the word Bonded.
But it has nothing to do with the fact we make comfy undies
Doesn’t matter people are Bonded by Bonds
😐
Get it. Bonded by Bonds.
😐
Thanks for trying to help!
I get the attempted wordplay, but Bonds underwear has nothing to do with the stories of people being bonded together that are showcased in the campaign!?!
If undies played a role in the relationships then I’d get it. But they don’t.
I think that ‘bonded by Bonds’ means that they share undies.
Oh Lizzie… you know only one person who does that…. ! lol
So Bonds is bonded to being woke. A montage of on point advertising cliches, yet they still managed to keep everyone white!
Is saying ‘on point’ still on point?
White? The mum is Samoan based on those tattoos…and the drag guy looks Indian to me…
Good spot. Two more ticks for diversity.
hmmm.
the tone is so serious and worthy and it really seems a stretch for the brand from an overall promise perspective
Great example of a company thinking that having a purpose needs to be some feel good bringing everyone together peace love and happiness, regardless of what it is they are trying to sell.
Nonsense
Stick with what is real for your brand and not what you assume (wrongly, always) your audience thinks is real for your brand
I love that song they play…what is it and who sings it?
Me and you – Jamie Liddell