Bonds invites consumers to design their own hipsters

Bonds has taken its Rachel Taylor-featured ‘Feel the colour’ campaign for its mesh and microfibre hipsters online, inviting consumers to enter a design competition to create their own hipster prints.

Devised by Holler Sydney, the online contest asks users to choose a photo they think would look good on a pair of Bonds hipsters and upload it to enter.

Holler claims that the technology used in the entry mechanism for the competition, using photo-sharing technology app Instagram, is an Australian first.

“Bonds is a brand that people love and want to be a part of,” said Bonds brand manager, Zoe Hayes. “While we’re a huge part of the online community already – what we loved about this idea is that is transcended the digi to reality gap.”