Brand masterclass completes Mumbrella Finance Marketing Summit 2024 program
The final session for Mumbrella’s Finance Marketing Summit 2024 has been locked in – a masterclass in how companies can build long-standing brands, delivered by a former StatePlus and Aware Super leader.
The session – ‘Masterclass: Building Powerful Financial Brands’ – will offer delegates a deep dive into the realities brands face in today’s landscape (such as structural challenges and the lack of relevance to consumers’ lives), before discussing the vital strategies businesses can use to develop an innovative brand strategy that is as enduring as it is essential.
The talk will be led by Anita Ayres, a fractional chief marketing officer with more than 15 years of experience in finance marketing gained from holding high-profile positions, including associate director – customer brand and marketing advisory at KPMG, and director at Kantar.
