Brand partnerships agency Lacuna launches with GM Holden as foundation client

Former Carat staffers Natalie Kean and Alex Wright have joined forces to launch brand partnerships, talent management, and content creation agency Lacuna.

The agency has picked up the GM Holden account and has already worked with Carat to deliver the car brand’s recent partnership with Instagram star and comedian Celeste Barber. 

Kean and Wright will operate out of Melbourne

Kean concluded a 13-year tenure at Carat last year, where most recently she was Melbourne’s head of partnerships. Wright was a partnership manager at Carat Connect for less than a year, prior to which she worked at Holden, first as marketing communications co-ordinator, and then as activations and sponsorships co-ordinator.