Brand tracking is the missing piece of your marketing toolkit
What does a poor, okay, and outstanding result for growing brand awareness look like in 2022? Find out with Tracksuit – the beautiful, affordable and always-on brand health platform, and their ground-breaking new Brand Growth Benchmarks report.
Understanding how your brand is perceived is the holy grail for most marketers. And like the holy grail, achieving large-scale market mindreading can feel like an impossible quest.
Typical routes to understanding audience behaviour often only tell us how good we are at harvesting existing demand, but reveal little about the projection of our brand’s long-term performance. For example, while digital performance can give immediate metrics like website visits or sales numbers, they lack indicators for things like brand perception and awareness.
Not to mention that, as digital marketing prices rise and social channels become saturated with advertising, acquiring new customers can be significantly more expensive if brands act without a clear strategy.
Tracksuit is an affordable, always-on, brand tracking platform that helps marketers understand the health of their brand. It’s the simple solution to tracking (and optimising) brand-building efforts! Our platform lets brands benchmark themselves against competitors and unearth insights for future strategies. Learn more at www.gotracksuit.com.
