CommsCon catchup: How brands misunderstand Reddit and are getting burned
In this catchup from CommsCon, exclusive to members of Mumbrella Pro, we explore the nature of brand building on Reddit
“Don’t post anonymously with six different accounts saying how good your brand is.”
Daniel Klug, Hayley Saddleton and Hal Crawford on stage (Mumbrella)
Session
New Media, New Trust: How Creator-led Newsrooms Are Rewriting Influence
Date
25 March 2026, Crown Sydney
On stage
Hayley Saddleton, head of business marketing, Reddit ANZ
Daniel Klug, director of new media, Omnicom
