Smooth FM’s quiet rise to the top
Smooth FM's network breakfast hosts: Bogart Torelli, Mike Perso, Nick Michaels, Kelly Golding, Kate Mac
While radio has been front page news recently for the all the wrong reasons, one brand has been quietly gathering listeners and advertisers with its offer of more music and a brand safe environment.
Nova Entertainment’s Smooth FM brand continues to build, starting 2026 #1 in share and cume in Sydney. In Melbourne, Smooth is #2 in share, but battles other stations who have slightly higher cumes.
Now with a national cume audience close to 3m, and an improved share of ad dollars, Smooth’s easy-listening ways and focus on music over banter have led it to the top.
Third time lucky for the Smooth brand
The radio licences for what are now Smooth 91.5 (Melbourne) and Smooth 95.3 (Sydney) cost a combined $158m when purchased by Paul Thompson on behalf of DMG Radio at auction 22 years ago.
