Brands unite for Katy Perry’s visit to Sydney to mark new album release

Nando’s Australia, EMI Music, Sunrise and 2Day FM have tied up for a marketing blitz around Katy Perry’s visit to Australia later this month. The deal will be used to launch of Nando’s  new customer loyalty program, PERi-Perks.

The  program gives members the chance to win access to Katy Perry at two events: an outdoor performance held at the Sydney Opera House to be streamed on the Sunrise website and an intimate session with the star and a handful of fans at the 2DayFM Sydney studios.

Kim Russell, Nando’s Australia and NZ marketing director said in a statement: “This initiative was only made possible through true partnership and collaboration with EMI, Seven West Media and Southern Cross Austereo. We are looking forward to this generating some positive results for all partners and some very happy customers.”